Wednesday, August 30, 2017

When Blizzard promotes your stream!

Ever wonder what happens when a really large gaming company like Blizzard promotes a Twitch live streamer?

So while I was checking out the PC Open Beta for Destiny 2, I noticed in the launcher screen a advertisement for a Twitch tv streamer.



And I started to ponder what type of traffic does this sort of advertising provide. Lucky for us they used a public short url linker which provides public stats.

Here is the URL short link stats from the day of advertising a Twitch tv streamer received.


Over 29,856 people clicked to the Twitch stream from Blizzard's Launcher.

Looking at a couple of 3rd party stat sites that track twitch channel metrics, it shows around 1,000 concurrent viewers, 900+ new followers and around 31,000 channel views for the broadcaster during the time frame.

That's pretty awesome!
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