The new events manager option should be now showing up on your dashboard next to video manager.
Click on Create Event and fill out the details.
Once you create a new event it will show up in the future events tab section with some additional options.
- Edit - change the details, date, image and description
- Share - Displays the event URL and additional sharing options to various social media sites.
- Remind Me - Reminder option to automatically send a email 1 hour before the event. Plus additional links to add to calendar for apple, google, yahoo and outlook.
- Delete - remove the event
When you are creating a new event, a option to add in a image is available. Make sure to create a custom image or else it will auto use a default like the shown in the above screenshot.
For the description section make sure to add in a URL to your channel at the bottom linking back. There is a link on the side (starring) but I think it stands out alot more if you add it in as text also so its more visible.