Wednesday, August 30, 2017

When Blizzard promotes your stream!

Ever wonder what happens when a really large gaming company like Blizzard promotes a Twitch live streamer?

So while I was checking out the PC Open Beta for Destiny 2, I noticed in the launcher screen a advertisement for a Twitch tv streamer.



And I started to ponder what type of traffic does this sort of advertising provide. Lucky for us they used a public short url linker which provides public stats.

Here is the URL short link stats from the day of advertising a Twitch tv streamer received.


Over 29,856 people clicked to the Twitch stream from Blizzard's Launcher.

Looking at a couple of 3rd party stat sites that track twitch channel metrics, it shows around 1,000 concurrent viewers, 900+ new followers and around 31,000 channel views for the broadcaster during the time frame.

That's pretty awesome!
Sunday, August 20, 2017

Competition mentality

Streamer Vs Streamer - Do you believe you are competing against other streamers for viewers?

Here is a recent reddit post against my channel fueling this sort of a competition mentality.


This reddit user doesn't like that I embed my stream on the sidebar of websites that I run. They say because of having the stream embed its creating a unfair boost and is hurting other streamers.

Here is a great example of why you shouldn't think streaming is any sort of competition from one of the biggest entertainers of all time in Las Vegas, Wayne Newton.

Video Interview from Fox News; Your World with Neil Cavuto.
URL: https://youtu.be/obumip0Q8Wg?t=27m17s
Go to timestamp 27:15

Quote from the interview:
Wayne Newton, "There is not the competition between the performers that people would assume, it would be a logical aftermath of that, the truth of the matter is, the more the big stars come here, like those that you have mentioned, the better it is for all of us, because people will see the show they came to see, if it be one of them or me or whomever and then they say who do we go see next. So the whole town and the whole entertainment industry really derive a great benefit from that talent being here."


Don't fall into the mind trap of thinking you are in a competition against other streamers for viewers.  Focus on creating a brand, high quality content and promoting it out across many platforms and social media avenues. Use the twitch platform as a tool to grow your community and to showcase your content.  Also rather then seeing other streamers as competition, try to collaborate with others and find synergies if possible.