Tuesday, May 1, 2018

Gamepedia is now one of the biggest traffic generators for Twitch Streams

Gamepedia is embedding and promoting Twitch live streams on a majority of their wiki content pages.

Back in August of 2016, Amazon via Twitch Interactive acquired 'Curse, Inc' for a undisclosed amount. Gamepedia was part of Curse's network, a wiki hosting platform dedicated to games and supported by user generated content.

Twitch streams are now being promoted on the wiki network at gamepedia. Depending on the wiki, it will show a Twitch stream as promotional content at the bottom. Only the current top streamer for said game gets promoted in that section.

Here is a example from the battletech wiki on gamepedia that was featuring my stream. Goto the following URL: https://battletech.gamepedia.com/Maneuver

Make sure you have any ADBLOCK'er disabled and scroll to the bottom of the page.

Twitch Embedding - Gamepedia

Screenshot of promotional content section is available, click to enlarge.

If you are a Twitch streamer and want to know if you have received any traffic from gamepedia's embedding it should show up on the stream summery and stats section on the dashboard. Go to the "Where did my views come from?" section to see external views to your channel.





Now for the good and bad news (note this will be my opinion and perspective)

Good
  • Twitch is promoting streamers outside of the platform, 
  • Billions of additional channel views will be generated from this connection.
  • Games with very high traffic wiki's on gamepedia will be higher placed on the overall Twitch directory, leading to more floating users checking out those games. More people viewing, more perception of popularity / hype / bandwagon effects, which may lead to more game sales, increase userbase and community.
  • Ad Revenue will increase for Twitch in whole and for some partner streamers. (But may cannibalize other revenue streams from before?)

Bad
  • AdFill rates will crumble, to much inventory and not enough supply. (This can be turned around with a really super strong marketing team that entices advertisers) If a streamer is depended on advertising revenue, they are going to be taking a hit unless they situate themselves into a game that has high wiki traffic from gamepedia and can hold the top spot.
  • Viewbotting accusations will be on overdrive, which is going to lead to addition reporting posts that admins will be wasting time and energy on reviewing. This can also generate harassment to the streamer from others because they assume fraud is occurring with viewbots.
  • Check my previous post on Embedding, bottom section the downsides and links posted to reactions. I have been a very long time embedder focused channeled, its been a unique road and now others will sadly have to face some of the challenges I had to due to external promotion.
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What is your view on this matter? Please fill free to leave a comment below, good or bad - I would like to know! Thanks

**Update on this article**, Gamepedia as of around 7/22/2019 has stopped embedding Twitch Streams on their Wiki Network. They are also not part of Twitch anymore, they were sold off to Fandom / Wikia at the beginning of this year.
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