Saturday, May 21, 2022

If your linking to games on steam, make sure to add in this to get noticed!

Are you playing games on your twitch or youtube channel and then link back to their steam page?  If so this quick tip may help you get noticed by the developers if your sending traffic there way.

Normally when you link back to a game on steam the format looks like this:

  • https://store.steampowered.com/app/8500/EVE_Online/

But if you want to show up in the developers analytics section you can add in the following:

  • https://store.steampowered.com/app/8500/EVE_Online/?utm_source=twitchtv&utm_campaign=daopa&utm_medium=chatbox

 This is what the report will look like if they check steam analytics section on there dashboard.

So basically add in the following to the end of the URL and change what you want in the highlighted bold sections.

?utm_source=twitchtv&utm_campaign=daopa&utm_medium=chatbox

Or just 

?utm_source=twitchtv-daopa

For more information on UTM check out the following page on steam:
https://partner.steamgames.com/doc/marketing/utm_analytics

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