The "TV" in Twitch.tv stands for "Television." Twitch was originally a gaming-focused spin-off from Justin.tv, a platform that allowed users to stream their lives in a reality-TV show-like format. When Twitch.tv was created as a separate platform for gaming live streams, the "TV" was kept in the name to evoke a sense of familiarity with traditional television and to emphasize the idea of broadcasting live content to an audience. Over time, Twitch.tv expanded beyond gaming and now offers a diverse range of content, but the "TV" in the name has remained as a part of the platform's brand identity.
".tv" is a top-level domain (TLD) on the Internet, and it is the country code top-level domain (ccTLD) for Tuvalu, a small island nation in the Pacific Ocean. The .tv domain was originally designated for Tuvalu, but it has gained popularity worldwide due to its association with "television" and is often used by media and entertainment companies, including streaming platforms like Twitch.tv.
Twitch chose the domain name "Twitch.tv" to reflect its focus on live streaming and broadcasting content, similar to traditional television. The ".tv" domain extension was a fitting choice for a platform that revolves around broadcasting live content to an audience, making it instantly recognizable and memorable to users.
