In a recent conversation with the Twitch community, the CEO of the popular streaming platform, Twitch, was asked about the possibility of bringing back Twitch Sings to the platform.
The CEO's response indicated a personal interest in the concept: "Well, since I'm a music streamer, I enjoy it. I love to sing and play the piano. The challenge with Twitch Sings was for those people that loved it, they loved it, but it never quite got to scale, and it was actually fairly expensive because getting the rights was fairly expensive. It needed to get much bigger in scale. I think there were some things we did that weren't optimal. The fact that we didn't have a mobile app, I think that is a lot of what people would have done. So, I do enjoy karaoke, so it's something I'll always keep in mind, but the way we did it just didn't quite work." -source
The CEO's response suggests that while there is personal enthusiasm for the idea of Twitch Sings, there were challenges and limitations to the previous iteration of the service. Twitch Sings was a karaoke-style platform where streamers could perform and sing songs, but it faced difficulties in terms of scalability and cost due to licensing issues.
One notable challenge mentioned was the absence of a mobile app, which may have limited the reach and accessibility of Twitch Sings. As many users access Twitch from mobile devices, the lack of a dedicated app could have hampered its growth potential.
While the CEO expressed a personal interest in karaoke and Twitch Sings, the response hints at the need for a more optimized approach if such a feature were to return to the platform. The lessons learned from the previous attempt will likely inform any potential future initiatives related to music and singing on Twitch.
In conclusion, the CEO's response indicates a personal affinity for karaoke and the concept of Twitch Sings. While the previous iteration faced challenges, it doesn't rule out the possibility of revisiting the idea in the future with improved features and a more scalable approach. The CEO's interest in keeping it in mind implies that Twitch may explore ways to make music and singing a more integral part of the platform in the future.
