In a recent interaction with the Twitch community, the CEO of the popular streaming platform, Twitch, was asked about the use of 3rd party tools, such as merge chat, when multistreaming to both Twitch and other platforms. The user wanted to know if certain events like follows and overlays were allowed in this context.
The CEO responded, shedding light on the platform's approach to maintaining the Twitch experience: "Right now the idea is to keep the Twitch experience about the Twitch community. So people on Twitch should keep it about them, and for example, if you're having an alert to celebrate someone, that celebration should be about the people on the Twitch community. You want the Twitch viewers to celebrate that person, and that should be completely doable with the tools. If not, they can adjust the tools; it's not that hard." -source
This response emphasizes Twitch's commitment to preserving the unique community and viewer experience on the platform. It acknowledges that multistreaming is a common practice for many content creators who want to expand their reach to other platforms simultaneously.
While multistreaming is allowed on Twitch, the platform aims to ensure that the experience of Twitch users remains centered around the Twitch community. This means that events such as follows and overlays should primarily cater to the audience on Twitch. It's about fostering a sense of community and shared experiences within the Twitch ecosystem.
The CEO's response also offers a practical solution for content creators. If the tools they are using don't align with Twitch's focus on community engagement, they can adjust those tools to ensure a seamless and inclusive experience for their Twitch viewers. This flexibility allows creators to tailor their content to the preferences and expectations of their audience while still complying with Twitch's guidelines.
In conclusion, the CEO's response highlights the delicate balance between multistreaming and maintaining the core Twitch experience. It underscores Twitch's dedication to its community and its desire to keep interactions and events centered around Twitch viewers. While multistreaming is encouraged, it's important for content creators to adapt their tools to ensure that their Twitch audience enjoys a tailored and engaging experience that reflects the platform's community-centric values.
