In a recent conversation, the CEO of the KICK Live Streaming platform was asked about how the platform recognizes small streamers. The user inquired about the process by which smaller content creators are discovered and promoted on the platform.
The CEO provided insight into the platform's approach to recognizing small streamers and helping them gain visibility: "The thing is, there are thousands of smaller streamers at any given point, and we try our best to shine the light on as many small streamers as possible. I'll tell you how a lot of it works, but I'm going to give you guys a little inside look. A lot of this works simply by having a small team dedicated to scouting new talent, finding what we call featured streamers, and identifying the right people to give extra discoverability to, ensuring they're found. It's very much based on the quality of the stream, not just how many viewers they have. We typically visit zero-viewer channels and look for people who are streaming and show potential and have a good grasp of what they're doing."
The CEO highlighted that the platform values content quality above all else and is committed to promoting creators who consistently produce excellent content. Whether a streamer is small, medium, or large, their content's quality is the primary focus: "Ultimately, if you make great content, no matter how many viewers you have or who you are, hopefully, we will notice that and help you with your discoverability, making sure you're found by more people. We aim to push the best content to viewers to create the best platform."
Source for all the quotes on this article can be found here: Kick Talk Ep.4
Furthermore, the CEO emphasized that being a small streamer does not automatically guarantee visibility; rather, it's the quality and engagement of the content that matter most. Even among larger streamers, there is a focus on maintaining high-quality content, as some well-known streamers may no longer produce engaging streams.
In conclusion, the CEO's response provides valuable insight into how the KICK Live Streaming platform recognizes and promotes small streamers. The focus is on the quality of the content, and a dedicated team actively scouts for promising creators in zero-viewer channels. This approach highlights the platform's commitment to offering the best content to viewers and fostering a dynamic streaming community where content quality is paramount, regardless of a streamer's size.
