Influencer marketing is generally getting the word out about a product or a service to a large group of consumers via "Influencers". On Twitch "Influencers" are generally streamers who are payed or sponsored in some fashion to play a video game or show case a product. Streamers who are not paid but are inspired to play games and/or use products they like on their channels are also "Influencers" in some capacity.
In comes "Gamepedia", which is owned by Amazon, the parent company of Twitch Inc. Gamepedia is promoting Twitch streams across their vast network of crowd sourcing wiki's. Only the top Twitch streams that are of affiliate level or higher get promoted depending on the game. So lets say a Twitch affiliate streamer named "Justin" is playing and streaming Diablo. If no other Twitch affiliate or partners are streaming that game, Justin's channel will be promoted on gamepedia's diablo wiki on the bottom of the content pages.
As people search for Diablo related information on search engines, they will most likely see in the top search engine results, gamepedia related pages. Once they visit a gamepedia content page, they will be counted as a view for the twitch channel being promoted at the bottom.
Here is a example of a Twitch stream being promoted on a gamepedia wiki page at the bottom.
If no one is streaming Diablo, then the current top streamer of twitch will be promoted in that spot.
All of these views from gamepedia add up and directly influence the overall placement of games on the directory.
And here is also another really interesting factor, that many don't really know about or consider. Any streamer who gets promoted on gamepedia wiki's will be able to see the traffic coming in via the dashboard stats from external sites. If the traffic is pretty substantial why would they switch and play other games? Who is going to say no to thousands of free channel views and viewers automatically coming to your channel?
Update: 7/26/2019 -- Gamepedia has stopped promoting twitch streams as a autoplaying embed on their wiki platform. Gamepedia is also not part of Twitch/Amazon anymore since the start of this year.
Here is the reason why from MisterWoodhouse from Gamepedia:
All of these views from gamepedia add up and directly influence the overall placement of games on the directory.
And here is also another really interesting factor, that many don't really know about or consider. Any streamer who gets promoted on gamepedia wiki's will be able to see the traffic coming in via the dashboard stats from external sites. If the traffic is pretty substantial why would they switch and play other games? Who is going to say no to thousands of free channel views and viewers automatically coming to your channel?
Update: 7/26/2019 -- Gamepedia has stopped promoting twitch streams as a autoplaying embed on their wiki platform. Gamepedia is also not part of Twitch/Amazon anymore since the start of this year.
Here is the reason why from MisterWoodhouse from Gamepedia:
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