So while visiting reddit this morning, I have seen a promoted thread by 'twitch' which says the following:
"I'm Nick Eh 30, a Canadian-born professional Fortnite streamer & creator. I'll be doing an AMA over in r/FortNiteBR at 1:30pm EST on 11/14. Get your questions ready, please and thank you!"
If you click on the link, it sends you to this URL:
https://www.twitch.tv/?rdt_cid=2754764246642879261
Which is odd because it doesn't send you to the subreddit nor to the Nick Eh 30 twitch page. I don't think I have seen any reddit ads similar to this before done by 'twitch'. This maybe a new campaign push for Twitch using reddit ads to bring in more visitors over to the twitch platform. I will post up any other new twitch ads if I come across them on reddit. If you happen to see anything unique in this front, please fill free to comment below. I think this is really interesting that twitch is pushing this way for advertising.
Another Ad from 'twitch" but its 22 days old can also be viewed in different subreddits.
Both Ads focus on the fortnite game and fortnite streamers. This ad was a video, didn't appear to have any upvotes and no comments.
The URL sends you to the Twitch but also has tons of extra parameters.
https://www.twitch.tv/?%243p=a_reddit&_branch_match_id=723473051234974098&ttid%3Deab80f788b=&utm_campaign=Mediahub_REDDIT_Invite_RotationalMedia_Tracker&utm_medium=paid%20advertising&utm_source=Reddit&~campaign_id=762653270706564461&~creative_id=765558173245671464
What is interesting here is the "Mediahub" parameter. Mediahub is a AD buying and planning agency. It appears twitch is using this company to advertise the platform across different websites and social media. The streaming platform war is starting to heat up and 2020 is going to be a very deciding year for all the platforms in this space.
11/22/2019 - Update on this post, another Twitch Reddit ad that is embedding the live stream of a certain streamer.
This is a really interesting ad because its doing a embed and not a image or video. The streamer's live view count showed over 74,000+ at certain times. If they continue this embed ad and consistently use the "Lirik" channel as the embed, expect this channel views to compound higher.
Checking 3rd party stats, the "Lirik" channel generally has 100k to 180k video views. During this reddit ad embed, the video views has increased to 1.3 million views and followers for that day also tripled.
More Twitch Streamers have autoplaying embed ads on reddit, check out the following screenshots:
CohhCarnage
I didn't manage to get the screenshot during its live session, but this is also interesting to note here. The ads are hardcoded with the streamer link, its not dynamic switching to other live streamers.
Nickmercs
DrLupo
Annemunition
Nickeh30
Jericho
There was also a ad for "Timthetatman" but I didn't manage capture that screenshot. This is pretty interesting list of streamers to pick from out of the platform. Tim's stream is marked as mature, so when that Ad with the autoplaying embed shows up, its a black screen pop up that people need to click in order for the stream to start up.
Twitch is spending alot of money on these reddit ads, and its a mix of general twitch ads and these focused autoplaying embeds for a handful of streamers.
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Update to this posting 11/26/2020
Just noticed another streaming ad on reddit but this time it was FB Gaming advertising. Here is a screenshot of the ad post on reddit.
